Service Design - School Project
Service Design - School Project
Service Design (School project) 2024
Assignment for the Gothenburg Film Festival carried out within the fictional consultancy User Experience AB. Conducted user analysis through interviews with current and potential festival visitors, followed by personas, current-state business model canvas, scenarios, and customer journey maps. Developed future-state concepts including an updated business model canvas, new scenarios, customer journey maps, and service blueprints to improve the overall festival experience.
Phase 1 - Exploring
Conducted interviews with individuals who have attended the Gothenburg Film Festival as well as those who are interested in attending in the future. We used a Business Model Canvas and Customer Journey Maps to describe the current state of the Gothenburg Film Festival.
Business model canvas & Customer Journey map
Phase 2 - Creation/Reflection
Expand the target audience through collaboration with high schools:
The Gothenburg Film Festival is interested in attracting a younger demographic. To support this goal, we proposed a partnership with local high schools. The idea is for the festival to host an engaging competition where classes create a short film. The winning class receives a study day at the festival.
3. Introduce a personal schedule for better planning:
Both the client and interview participants highlighted that it is currently difficult to get an overview of one’s scheduled screenings. To resolve this, we proposed a personal scheduling feature that allows visitors to plan their screenings without time conflicts. This schedule would be available directly during the ticket purchasing process.
5. Develop a dedicated mobile application:
Creating a festival app that allows users to easily purchase tickets and festival passes, create a personal schedule, and chat with other film enthusiasts.
2. Collaborate with Styr & Ställ for sustainable transportation:
Styr & Ställ is a bike rental service in Gothenburg. To make it easier and more environmentally friendly for visitors to move between cinemas, we suggested offering festival attendees a discount on Styr & Ställ bikes during the festival period.
4. Create a sense of community with a visitor chat forum:
To build a stronger feeling of togetherness and shared experience among festival visitors, we suggested launching a dedicated chat forum where attendees can connect and discuss films.
