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Portfolio- Ida Hermansson
About
Contact
Portfolio- Ida Hermansson
About
Contact
About
Contact

My projects

West Consulting Group

Description:

Redesigned the company’s existing website and implemented the new solution together with another developer. Responsible for creating wireframes and prototypes, refining the visual design, and contributing to the frontend development throughout the implementation process.

Tools:

Prototyping, Figma, Css, JavaScript, React

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Laundry Booking App

Description:

Designed a laundry booking application by conducting user interviews, develop user personas and established functional and usability requirements based on the collected data. Created early sketches, a conceptual model and a low-fidelity prototype, followed by an iterated mid-fidelity prototype in Figma to visualize and refine the user flow.

Tools:

User Interviews, Personas, Sketching & Conceptual Modeling, Prototyping

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Didrikssons

Description:

Conducted a perspective-based inspection and usability test of Didriksons’ website to evaluate users’ understanding of the symbols and descriptions representing garment attributes. Based on the findings, created new design proposals to improve clarity, user comprehension, and the overall communication of product features.

Tools:

Perspective-Based Inspection, Usability Testing, Data analysis in Excel (including charts and visualizations), Figma

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Göteborg Filmfestival

Description:

Service design assignment for the Gothenburg Film Festival carried out within the fictional consultancy User Experience AB. Conducted user analysis, followed by personas, current-state business model canvas, scenarios, and customer journey maps. Developed future-state concepts including an updated business model canvas, new scenarios, customer journey maps, and service blueprints to improve the overall festival experience.

Tools:

User Interviews, Personas, Business Model Canvas, Scenarios, Customer Journey Maps, Service Blueprints

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