School Project Didrikson

Evaluation methods - Didriksons (School project) 2024

Didriksons’ website uses symbols and short descriptions to communicate different garment attributes. These attributes: waterproofness, warmth level, and breathability, are presented in three levels each. Didriksons wanted to investigate how well users understand these descriptions of product features. This was explored by conducting a perspective-based inspection and a usability test of the website, focusing specifically on how the garment attributes were presented. Based on the findings from the inspection and usability testing, new design proposals were created.

Perspective-based inspection

A perspective-based inspection was conducted to identify potential improvements in the design

Usability test

The usability test began by defining UX and usability goals/requirements that would guide the test. These goals and requirements were then measured during the test.

Results

1

Design proposal

When the user clicks ‘read more’, a box appears explaining the different levels of the attribute. Previously, inconsistent terms were used between the main description and the ‘read more’ section—for example, ‘no insulating properties’ in one place and ‘shell’ in another. This has been standardized so that the terms low, medium, and high are used consistently in both sections.

3

The first improvement was to move the garment attribute descriptions higher on the page so users no longer need to scroll to find them, reducing the risk of missing important information. The study showed that users had difficulty interpreting the original icons, such as understanding that a snowflake represented the lowest warmth level. A short text label was added to further clarify each level, allowing users to quickly understand the attribute without needing to compare symbols or read additional explanations

2

The usability test showed that it was unclear that ‘shell’ and ‘lining’ were clickable, causing users to miss information about the garment’s layers. To solve this, both materials are now presented directly without requiring the user to click.